Store checks for trend research – Szaidel Cosmetics goes USA

Our project managers are always on the go, discovering the latest trends in the sector. This time, they were off to the big US cities to visit various businesses and establish contacts. Product and ingredient comparisons with the European market are the focus of these missions, likewise the discovery of innovative raw materials and packaging. Starting in New York, for instance, they visited a Target, and in Los Angeles, they visited a Macy’s. Finally, it was off to San Francisco where they visited a Walgreen’s and a Whole Foods Market. There were also many more, and smaller, shops on the schedule for the various cities, which meant that the trip was a complete success in terms of the impressions that were gained.

Would you like some advice on the latest trends for cosmetics and personal care products? Contact us at info(at)!