Trend scouting under palm trees – beauty insights straight from L.A. | Szaidel Cosmetics

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We have been specializing in the development, manufacturing and packaging of cosmetics and personal care products since 1984. Making your product a success is what motivates us every day.
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Our vast portfolio of services – from developing custom cosmetic products right up to the reliable production, filling, and packaging of your product. We can offer you tailored solutions to suit your specific requirements.
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Sustainability

Our product management and R&D team went on a store check tour in Los Angeles for our customers.
Amid trendy beauty shelves, innovative product placements, and creative cosmetics concepts, we discovered how international beauty trends are interpreted locally—and what ideas can be derived from them for our customers' needs.

We analyze, compare, and draw inspiration to translate these impressions into creative, marketable product solutions.

Being on site makes all the difference for us: we experience trends where they originate—and can thus transform them more quickly into successful products for our customers.

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